Why Choose Platinum Jewellery?
Tuesday, September 9th, 2008Although we specialise in 18 carat gold, many of our wedding rings and diamond rings are available in platinum. This lets you choose the right gift in whichever precious metal she prefers, and of course we apply our fantastic online prices to all our platinum jewellery.
Apart from personal taste, what’s so good about platinum? Well, it’s incredibly strong and durable – even more so than gold. Platinum doesn’t tarnish with wear and if it gets scratched none of the metal is lost; this means that even after decades of wear your ring won’t have worn down. Platinum is 30 times rarer than gold and a third heavier, making it a true luxury metal. It’s also perfect for those with sensitive skin - our platinum is 95% pure which makes it hypoallergenic.
From a jeweller’s point of view platinum is a wonderful material to work with. Because it’s so strong it’s perfect for delicate work – platinum for example made it possible to show off diamonds in prong settings – a feat that couldn’t be achieved with softer gold or other metals. Unlike white gold, platinum doesn’t require rhodium plating to achieve a stunning finish – it’s naturally white in colour so polishing is all that’s needed.
The downside of platinum is the extra degree of difficulty involved in working it. It has a higher melting point than gold so needs a lot more time and effort to turn it into a wearable item of jewellery. This, coupled with its rarity, makes it expensive to buy. At 750 however we can offer competitive online prices so that perfect platinum ring really isn’t out of reach.
Take a look at our range of platinum jewellery to see the styles on offer. Remember, everything comes gift-wrapped with free delivery and if you need your gift by a certain date just let us know – we’ll do our best to accommodate you.
